MOONSHOTOS BLOG

Independent School
Business. Unpacked.

Written resources on strategy, finance, operations, and revenue for independent school leaders who want to run a stronger, more sustainable school.

TOPICS COVERED

Strategy, Finance, Operations, Revenue, Culture, Marketing, Entrepreneurship, Innovation

PUBLISHED EVERY WEEK

New frameworks and practical thinking, alongside the Independent School Moonshot Podcast

BUILT FOR

Heads of school, CFOs, board chairs, and senior administrators

Why Independent School Strategic Planning Has to Start with the Business Model

Why Independent School Strategic Planning Has to Start with the Business Modelby: Peter BaronPublished on: 14/04/2026

Independent school strategic planning that ignores the business model sets schools up to fail. Learn the framework that changes where planning starts.

Why Independent School Strategic Planning Has to Start with the Business Model

What Hard Messages Are Actually Telling You

What Hard Messages Are Actually Telling Youby: Peter BaronPublished on: 10/04/2026

Hard messages aren't judgments. They're information. Here's how independent school leaders can stop managing the situation and start hearing the signal.

What Hard Messages Are Actually Telling You

What Herzberg’s Two-Factor Theory Can Teach Independent Schools About Enrollment

What Herzberg’s Two-Factor Theory Can Teach Independent Schools About Enrollmentby: Peter BaronPublished on: 01/04/2026

Herzberg's two-factor theory explains why most independent school admissions messaging doesn't convert. Here's how to fix your enrollment story.

What Herzberg’s Two-Factor Theory Can Teach Independent Schools About Enrollment

The Best Time to Think About a Merger Is Three Years Before You Need One

The Best Time to Think About a Merger Is Three Years Before You Need Oneby: Peter BaronPublished on: 26/03/2026

The best time to think about a school merger is three years before you need one. Here's what merger readiness actually means and why it's a strategic asset.

The Best Time to Think About a Merger Is Three Years Before You Need One