MOONSHOTOS BLOG
Independent School
Business. Unpacked.
Written resources on strategy, finance, operations, and revenue for independent school leaders who want to run a stronger, more sustainable school.
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Strategy, Finance, Operations, Revenue, Culture, Marketing, Entrepreneurship, Innovation
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New frameworks and practical thinking, alongside the Independent School Moonshot Podcast
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Heads of school, CFOs, board chairs, and senior administrators
Why Families Don't Choose Independent Schools the Way Your Marketing Assumes They Do
by: Peter BaronPublished on: 08/04/2026Most school marketing answers "why us." Families are really asking a harder question: will this choice still feel right in two years?
Rethinking International Student Recruitment at Independent Schools
by: Peter BaronPublished on: 07/29/2026International student recruitment for independent schools has changed. Josh Clark on the investment it now requires and what boards should be asking.
Independent School Board Governance: Why Strong Boards Prepare Before the Pressure Arrives
by: Peter BaronPublished on: 06/22/2026Strong boards don't just perform under pressure. They prepare before the pressure arrives. What Staci Williams Seeley said about independent school governance that stuck with me.
Summer Listening for Independent School Leaders: Revenue, Retention, and Strategic Risk
by: Peter BaronPublished on: 06/15/2026Three podcast episodes every independent school leader should hear before fall planning season starts. Revenue, retention, and the hidden risks of playing it safe.
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