Moonshot Lab:
Leadership today demands more than vision. It requires business fluency, too.
Every day, you’re making financial decisions, setting strategy, and navigating change (like the rise of AI)—all while leading a school community. And if you’ve ever felt like the business side didn’t come with a playbook, you’re not alone.
Moonshot Lab was built after conversations with more than 100 heads of school who described just how steep the learning curve can be when it comes to the business of running a school.
The Lab gives you and your team the tools, structure, and support to lead with clarity, confidence, and a shared understanding that turns strategy into action.
What Makes Moonshot Lab Different?
Most school leaders are expected to make business decisions around finance, enrollment, operations, and more without being taught how. Moonshot Lab helps you and your team build the skills and shared understanding to lead the school and the organization behind it.
Whether you’re working on financial strategy, growing enrollment, developing leaders, or making sense of fast-moving changes like AI, the Lab offers hands-on guidance and fundamental tools designed specifically for independent schools.
Who's Moonshot Lab For:
Current and Aspiring Heads of School
Senior Leaders
Board Members
What You Get With Moonshot Lab
Tailored Membership Options
Choose an individual or school plan built to grow your business skills, whether you're just starting out or running a full leadership team.
Expert Coaching
Join live sessions with experienced heads and consultants who challenge your thinking and offer personalized strategic guidance.
Access to Moonshot Lab Advisors
Tap into top consultants for feedback and direction at no extra cost. Ask questions, think through decisions, and get unstuck faster.
A Supportive Peer Community
Collaborate with other innovative school leaders who are iterating their models and redefining success.
Head of School Cohorts
Work through real business challenges with other heads of school. Validate ideas, tackle issues, and create actionable strategies with support from expert coaches.
Pro Tools & Templates
Save time with ready-to-use frameworks, guides, and checklists created specifically for school leadership.
Trusted by Heads of School
👇 Want to experience this for yourself?
What Changes When You’re in the Lab?
A leadership team that speaks the same language—strategic, financially aware, and aligned around the school’s priorities
Decisions based on data, not gut instinct
A more cohesive leadership pipeline that’s built to grow from within
A business model that’s sharper, stronger, and built to adapt
More confidence in navigating change, complexity, and moments of uncertainty
Your First 30 Days Inside Moonshot Lab
Week 1 – Get Grounded
Explore the 8 business competencies every independent school leader should grow fluency in
Take a quick self-assessment to see where you’re strong—and where to focus next
Start your first short-form learning module on strategy or finance
Week 2 – Learn from the Field
Attend your first live, MBA-style case study session
See how other schools are tackling real business model challenges
Walk away with insights you can bring to your next leadership meeting
Week 3 – Get Support
Join a live group coaching session
Ask questions, share ideas, and get feedback on something you’re working on
Tap into the Moonshot Lab Advisors for targeted guidance
Week 4 – Take Action
Use a ready-to-go framework or guide to apply what you’ve learned
Workshop your own challenge or idea
Post your progress in the community and get peer feedback
In just one month, you’ll shift from consuming content to driving strategic clarity—for yourself and your school.
Why School Leaders Join Moonshot Lab
Take a tour of Moonshot Lab!
The Heads Business Strategy Group is a peer circle inside Moonshot Lab for heads of school who want to sharpen their business fluency, explore strategic questions, and think more intentionally about how they lead.
Each group brings together small groups of heads for a monthly session focused on one timely topic—pricing, enrollment, forecasting, leadership pipelines, AI strategy, and more.
Sessions are confidential, discussion-driven, and grounded in the real work of running a school. No prep is required. Just show up ready to reflect, share, and grow.
Key Details
One 60-minute session each month
Cohorts of 5–8 heads, thoughtfully curated
Guided by a shared resource—like a podcast, article, or Moonshot Lab tool—sent in advance to spark reflection and frame the month's conversation.
Facilitated by Peter Baron or a Moonshot Lab Advisor
Included in your Moonshot Lab membership
Groups are already formed, and space is limited. If you’re a head of school interested in joining a group, reach out here to learn more.
Get direct access to Moonshot Lab Advisors, a trusted network of top consultants who help members tackle complex school challenges, uncover opportunities, and take action that drives results.
What This Means for You:
Direct Access to Experts: Ask questions directly and get answers from experienced professionals who know independent schools inside and out.
Monthly Coaching Sessions: Join live coaching sessions where Advisors unpack trends, share insights, and answer questions in real time.
Tap into guidance across strategy, finance, operations, marketing, enrollment, and more.
No extra cost. No consulting fee. Just included in your membership.
The transformation?
You no longer have to figure it out alone. With trusted industry experts just a message away, you can move forward with more clarity, more confidence, and fewer costly missteps.
It’s like having a high-powered advisory team in your corner—ready when you need them.
Can't make every session and event in Moonshot Lab? No problem!
We record, summarize, and develop key takeaways for every session. Plus, we publish every recording to a member-only podcast so you can learn on the go!
The Eight Essential Business Competencies Powering Moonshot Lab
To lead effectively in the independent schools, you need more than intuition and experience—you increasingly need business fluency.
Inside Moonshot Lab, everything we teach is grounded in these eight business competencies. From financial acumen to marketing strategy, from operations to strategy and change management—this is the strategic toolkit every school leader needs.
These competencies are organized under two pillars:
• Leadership – the mindset and skills to guide people and lead change
• Operational Excellence – the systems and strategies that drive sustainability and growth
🚀 You can join Moonshot Lab as an individual or a school. The individual plan is perfect for aspiring leaders ready to grow.
Learn from Leading Experts!
Expert Lab Coaching Sessions
Imagine sitting down with an expert in your field, not just to listen but to engage, question, and get into the essential details on topics that matter to you.
It's interactive, insightful, and like having a personal coaching session with someone who's been there and done that.
And here's the kicker: these sessions come with your membership. No extra fees, no hidden costs.
Every session is recorded and available on-demand, so you never miss an opportunity to learn.
Choose how you want to engage—attend live, watch the video, or listen through our private podcast feed. Each session comes complete with a concise summary, key takeaways, and recommended next steps.
See What Our Members Are Learning from Expert Coaches:
Just a sampling of the coaching sessions available inside Moonshot Lab.
How Brilliant Microschools Grew Enrollment from 0 to 1,500 Students in 4 Years
With Andreas Marinopoulos, Brilliant Microchools
How AI Can Transform K-12 School Marketing
With Brendan Schneider, CEO, SchneiderB Media
Cracking the Code: Is Yours a Market or Marketing Challenge?
With Dana Nelson-Isaacs, Founder and PresidentFounder and President, DNI Consulting
How to Create a Custom ChatGPT Business Model Analyst for Your School
With Peter Baron, Founder, MoonshotOS
An Introduction to Optimizing School Budget Program Resources
With Christine Ostrowski, CFO and Consultant
Introduction to SWOT Analysis
With Tom Olverson, Author, Leading Through Strategy
Catalyzing Change: Initial Steps to School Business Model Innovation
With Brett Jacobsen, President, Southern Association of Independent School (SAIS)
Expert Lab Session Preview:
Discover Two Key Reasons Independent Schools Need a SWOT Analysis from Tom Olverson!
The Moonshot Lab Membership Promise!
Enroll as an individual or a school in your chosen membership level and enjoy a top-notch experience with full access to all services in your tier, free from any unexpected programming costs.
One membership fee
All inclusive programming
No additional charges
You don’t need to be a tech expert to start using AI—you need a safe space to learn, explore, and iterate alongside peers.
That’s what the AI Lab is for.
Why It Matters
AI is evolving quickly. Schools that ignore it risk falling behind, while those that explore its potential—intentionally and collaboratively—position themselves to thrive.
The AI Lab is built to help you do more with less. In an increasingly competitive market, independent schools need smarter ways to lead, communicate, and operate. That’s where AI comes in.
You don’t need to master every tool. But you do need to lead with curiosity, competence, and a plan. The AI Lab gives you the space to build fluency, stay adaptable, and apply AI with confidence—one month at a time.
What To Expect Each Month
Learn What’s New in AI: A quick, relevant roundup of tools and shifts school leaders should know
Practice Prompts: Real prompts and workflows to try right away
Meet in an Open Forum: Workshop ideas, solve challenges, and learn from other leaders in real-time
Leave with One Takeaway: Leave with a prompt, tool, or use case to apply this week
This isn’t a webinar. It’s a hands-on session for busy school leaders who want to stay ahead of change together.
Included with Moonshot Lab membership!
Member Resource Library
Access an ever-expanding library of templates, worksheets, guides, and more inside Moonshot Lab, specifically designed and curated to address your challenges, ignite your creativity, and empower your leadership journey and school.
Whether you need inspiration or practical solutions, Moonshot Lab’s Membership Resources equip you with the tools to succeed.
Discover your comprehensive toolkit tailored for independent school leaders like you and drive sustainable success in your school community.
Explore some of our Member Resource resources:
AI Starter Guide for Independent School Leaders
A practical guide to help school leaders use AI responsibly to save time, improve planning, and support strategic goals.
Competitor Analysis Worksheet for Independent Schools
A practical guide and worksheet designed to help independent schools systematically evaluate their competitors.
SWOT Analysis Guide for Independent Schools
A comprehensive guide to SWOT analysis to help you identify and assess your school’s strengths, weaknesses, opportunities, and threats, aiding in strategy and decision-making.
What Makes Moonshot Lab Different
Most school leaders were never trained for the business side of running a complex, multi-million-dollar organization.
But that's exactly what their role demands, on top of leading learning, managing people, and answering to boards.
It’s overwhelming, and often isolating. Moonshot Lab gives school leaders a place to build the business skills they’re rarely taught, supported by experts and peers who understand the pressures they face.
These challenges are why our approach centers on three powerful themes:
Grow the Business Skills Every School Leader Needs Most
Business Acumen – Strengthen your grasp of the financial, operational, and strategic fundamentals of running a school.
Entrepreneurial Mindset – Learn to move faster, think creatively, and achieve outcomes that matter for your school.
Professional Development That Fits – Everything is designed specifically for independent school leaders.
Connect with People Who Will Push Your Thinking
Collaborative Peer Learning – Join a trusted circle of school leaders navigating similar challenges.
Advisor Access – Ask questions and get unstuck with the support of top consultants in the field.
Coaching & Community – Learn from seasoned coaches and share ideas with fellow Lab members.
Connect with People Who Will Push Your Thinking
Apply What You Learn – Tools and frameworks help you take action quickly.
Tackle Real Challenges – Join sessions focused on strategic, financial, and enrollment problems schools are actively solving.
Grow with Support – This isn’t a course—it’s a community that helps you move forward.
Schedule a Call to Learn About Moonshot Lab!
A Place to Tackle Big Questions
Membership Levels!
Choose the Moonshot Lab membership that fits your needs, whether you're signing up as a school team or as an individual leader.
Why Membership Matters
Many school leaders want to grow their skills in finance, marketing, operations, and AI, areas that are critical to their daily work. Moonshot Lab offers coaching, tools, and support to help them build that knowledge and drive better decisions, stronger teams, and more sustainable schools.
Moonshot Lab offers two membership levels for independent schools:
School Membership
Membership includes access for your entire team.
Expert Lab Coaching Sessions
Join top coaches and consultants who help members develop the eight business competencies that power Moonshot Lab.
Heads Business Strategy Group
Join a circle of heads collaborating with peers to unpack financial and operational challenges. Space is limited.
The AI Lab
Participate in monthly sessions to learn how to responsibly use AI to save time, improve workflows, and lead with confidence.
Access to Moonshot Lab Advisors
Ask questions, get feedback, and learn from top consultants without the high consulting fees.
Case Study Lab
Analyze MBA-style case studies of real independent schools iterating their business model to uncover opportunities and apply fresh thinking to your own context.
Live Workshops
Go deeper with hands-on sessions focused on business strategy, enrollment, and growth opportunities.
Resource Library
Tap into swipe files, walkthroughs, and ready-to-use templates to move faster with less guesswork.
60-Minute Onboarding & Strategy Call
Start strong with a one-on-one consultation to clarify goals and get personalized recommendations for how to use your membership.
Individual Membership
Designed for aspiring leaders. Individual Membership includes access to all of these benefits.
Ideal for Aspiring Leaders
Includes full access to everything above except the Heads Business Strategy Group.
3️⃣ VIP Membership
Step up to the VIP Membership and schedule our Business Model Retreat.
Includes access to all benefits of the Standard Membership level.
Plus:
Business Model Retreat
The Business Model Retreat is a transformative, one-day experience designed to help your school challenge and refine its business model. Through dynamic, facilitated sessions, your leadership team and board will:
Map Your Current Business Model: Use a proven framework to clearly visualize how your school operates today, identifying key strengths, challenges, and areas ripe for innovation.
Identify and Prioritize Opportunities: Apply the Prioritization Matrix to evaluate potential growth initiatives and focus your team on the high-impact opportunities that align with your school’s mission and strategic goals.
Foster Collaborative Alignment: Build a shared understanding among your leadership team and board, ensuring everyone is aligned around key priorities and next steps.
Set a 90-Day Action Plan: Walk away with a set of clear priorities to explore over the next three months, with the support of a one-year membership in Moonshot Lab to validate ideas, test assumptions, and develop tailored strategies for implementation.
Leadership Team Advising Calls to Support Business Model Innovation
Personalized Leadership Team Advising: Receive up to six (6) personalized advising calls for your leadership team.
Business Model Strategy: Focus each leadership team session on reimagining the business model and strategic execution.
Choose Your Membership!
Plan
Access
Price
School
Entire team
$2500 per year
Individual
One person
$1500 per year
School Membership
Access: Entire team
Price: $2500/year
School Membership
Access: Entire team
Price: $2500/year
Not sure which plan is right for you?
Schedule a 30-minute call to learn more about Moonshot Lab
Moonshot Lab FAQS
What is Moonshot Lab?
Moonshot Lab is a collaborative community for independent school leaders, offering business and entrepreneurial training to reimagine and strengthen the school business model.
Who should join Moonshot Lab?
School heads, leadership teams, boards, and aspiring leaders from independent schools who are looking to enhance their business skills, tackle sustainability challenges, and improve staff hiring and retention.
What makes Moonshot Lab different?
Moonshot Lab combines comprehensive business training with a collaborative community approach. Members can share ideas, learn from peers, and develop innovative strategies for long-term financial sustainability.
What are the different membership levels in Moonshot Lab?
We offer two tiers: Individual and School. Each tier includes increasing levels of access and personalized support.
What type of training and resources does Moonshot Lab offer?
Members can access group coaching, MBA-like case study sessions, top consultants at no additional charges, a full library of tools and resources, and much more.
I'm interested in the Business Model Retreat. Does that include membership in Moonshot Lab?
The Business Model Retreat is a one-day retreat that brings together your leadership and/or board members to delve deep into your business strategy. It is tailored to strategically assess and enhance your business model, pinpointing challenges and uncovering opportunities for meaningful innovation.
It's also includes a School Membership. All travel-related costs are billed separately.
How can I learn more Moonshot Lab before committing to a membership?
We offer the opportunity to book a 30-minute Zoom call to learn more about Moonshot Lab and see if it aligns with your individual or school's needs.
Member Resources
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