Moonshot Lab

Moonshot Lab:

You know how to lead. But were you ever taught the business side of independent schools?

Every day, you're making financial decisions, setting strategy, and adapting to change (like the rise of AI), often without formal training in the business of education.

Moonshot Lab gives you and your team the tools and business know-how to lead with skill and strategic focus. You’ll build a shared understanding that turns strategy into action—together.

Moonshot Lab

What Makes Moonshot Lab Different?

Most school leaders are expected to make business decisions around finance, enrollment, operations, and more without being taught how. Moonshot Lab helps you and your team build the skills and shared understanding to lead the school and the organization behind it.

Whether you’re working on financial strategy, growing enrollment, developing leaders, or making sense of fast-moving changes like AI, the Lab offers hands-on guidance and fundamental tools designed specifically for independent schools.

Who's Moonshot Lab For:

Current and Aspiring Heads of School

Senior Leaders

Board Members

What You Get With Moonshot Lab

Tailored Membership Options

Choose an individual or school plan built to grow your business skills, whether you're just starting out or running a full leadership team.

Expert Coaching

Join live sessions with experienced heads and consultants who challenge your thinking and offer personalized strategic guidance.

Access to Moonshot Lab Advisors

Tap into top consultants for feedback and direction at no extra cost. Ask questions, think through decisions, and get unstuck faster.

A Supportive Peer Community

Collaborate with other innovative school leaders who are iterating their models and redefining success.

Head of School Cohorts

Work through real business challenges with other heads of school. Validate ideas, tackle issues, and create actionable strategies with support from expert coaches.

Pro Tools & Templates

Save time with ready-to-use frameworks, guides, and checklists created specifically for school leadership.

Trusted by Heads of School

👇 Want to experience this for yourself?

What Changes When You’re in the Lab?

A leadership team that speaks the same language—strategic, financially aware, and aligned around the school’s priorities

Decisions based on data, not gut instinct

A more cohesive leadership pipeline that’s built to grow from within

A business model that’s sharper, stronger, and built to adapt

More confidence in navigating change, complexity, and moments of uncertainty

Your First 30 Days Inside Moonshot Lab

Week 1 – Get Grounded

  • Explore the 8 business competencies every independent school leader should grow fluency in

  • Take a quick self-assessment to see where you’re strong—and where to focus next

  • Start your first short-form learning module on strategy or finance

Week 2 – Learn from the Field

  • Attend your first live, MBA-style case study session

  • See how other schools are tackling real business model challenges

  • Walk away with insights you can bring to your next leadership meeting

Week 3 – Get Support

  • Join a live group coaching session

  • Ask questions, share ideas, and get feedback on something you’re working on

  • Tap into the Moonshot Lab Advisors for targeted guidance

Week 4 – Take Action

  • Use a ready-to-go framework or guide to apply what you’ve learned

  • Workshop your own challenge or idea

  • Post your progress in the community and get peer feedback

In just one month, you’ll shift from consuming content to driving strategic clarity—for yourself and your school.

Why School Leaders Join Moonshot Lab

Take a tour of Moonshot Lab!

Heads Business Strategy Group

The Heads Business Strategy Group is a peer circle inside Moonshot Lab for heads of school who want to sharpen their business fluency, explore strategic questions, and think more intentionally about how they lead.

Each group brings together small groups of heads for a monthly session focused on one timely topic—pricing, enrollment, forecasting, leadership pipelines, AI strategy, and more.

Sessions are confidential, discussion-driven, and grounded in the real work of running a school. No prep is required. Just show up ready to reflect, share, and grow.

Key Details

  • One 60-minute session each month

  • Cohorts of 5–8 heads, thoughtfully curated

  • Guided by a shared resource—like a podcast, article, or Moonshot Lab tool—sent in advance to spark reflection and frame the month's conversation.

  • Facilitated by Peter Baron or a Moonshot Lab Advisor

  • Included in your Moonshot Lab membership

Groups are already formed, and space is limited. If you’re a head of school interested in joining a group, reach out here to learn more.

Get direct access to Moonshot Lab Advisors, a trusted network of top consultants who help members tackle complex school challenges, uncover opportunities, and take action that drives results.

What This Means for You:

  • Direct Access to Experts: Ask questions directly and get answers from experienced professionals who know independent schools inside and out.

  • Monthly Coaching Sessions: Join live coaching sessions where Advisors unpack trends, share insights, and answer questions in real time.

  • Tap into guidance across strategy, finance, operations, marketing, enrollment, and more.

  • No extra cost. No consulting fee. Just included in your membership.

The transformation?

You no longer have to figure it out alone. With trusted industry experts just a message away, you can move forward with more clarity, more confidence, and fewer costly missteps.

It’s like having a high-powered advisory team in your corner—ready when you need them.

Can't make every session and event in Moonshot Lab? No problem!

We record, summarize, and develop key takeaways for every session. Plus, we publish every recording to a member-only podcast so you can learn on the go!

The Eight Essential Business Competencies Powering Moonshot Lab

To lead effectively in the independent schools, you need more than intuition and experience—you increasingly need business fluency.

Inside Moonshot Lab, everything we teach is grounded in these eight business competencies. From financial acumen to marketing strategy, from operations to strategy and change management—this is the strategic toolkit every school leader needs.

These competencies are organized under two pillars:

Leadership – the mindset and skills to guide people and lead change

• Operational Excellence – the systems and strategies that drive sustainability and growth

🚀 You can join Moonshot Lab as an individual or a school. The individual plan is perfect for aspiring leaders ready to grow.

Learn from Leading Experts!
Expert Lab Coaching Sessions

Imagine sitting down with an expert in your field, not just to listen but to engage, question, and get into the essential details on topics that matter to you.

It's interactive, insightful, and like having a personal coaching session with someone who's been there and done that.

And here's the kicker: these sessions come with your membership. No extra fees, no hidden costs.

Every session is recorded and available on-demand, so you never miss an opportunity to learn.

Choose how you want to engage—attend live, watch the video, or listen through our private podcast feed. Each session comes complete with a concise summary, key takeaways, and recommended next steps.

See What Our Members Are Learning from Expert Coaches:

Just a sampling of the coaching sessions available inside Moonshot Lab.

Susanne Carpenter, Carpenter Leadership Consulting

How Brilliant Microschools Grew Enrollment from 0 to 1,500 Students in 4 Years

With Andreas Marinopoulos, Brilliant Microchools

Tom Olverson, Author, Leading Through Strategy

How AI Can Transform K-12 School Marketing

With Brendan Schneider, CEO, SchneiderB Media

Tom Olverson, Author, Leading Through Strategy

Cracking the Code: Is Yours a Market or Marketing Challenge?

With Dana Nelson-Isaacs, Founder and PresidentFounder and President, DNI Consulting

Stephanie Wilkinson and Tim Fish, NAIS

How to Create a Custom ChatGPT Business Model Analyst for Your School

With Peter Baron, Founder, MoonshotOS

Christine Ostrowski, CFO and Consultant

An Introduction to Optimizing School Budget Program Resources

With Christine Ostrowski, CFO and Consultant

Tom Olverson, Author, Leading Through Strategy

Introduction to SWOT Analysis

With Tom Olverson, Author, Leading Through Strategy

Brett Jacobsen, President, Southern Association of Independent School (SAIS)

Catalyzing Change: Initial Steps to School Business Model Innovation

With Brett Jacobsen, President, Southern Association of Independent School (SAIS)

Expert Lab Session Preview:
Discover Two Key Reasons Independent Schools Need a SWOT Analysis from Tom Olverson!

The Moonshot Lab Membership Promise!

Enroll as an individual or a school in your chosen membership level and enjoy a top-notch experience with full access to all services in your tier, free from any unexpected programming costs.

One membership fee

All inclusive programming

No additional charges

Moonshot AI Lab
🔒 Available exclusively inside Moonshot Lab

You don’t need to be a tech expert to start using AI—you need a safe space to learn, explore, and iterate alongside peers.

That’s what the AI Lab is for.

Why It Matters

AI is evolving quickly. Schools that ignore it risk falling behind, while those that explore its potential—intentionally and collaboratively—position themselves to thrive.

The AI Lab is built to help you do more with less. In an increasingly competitive market, independent schools need smarter ways to lead, communicate, and operate. That’s where AI comes in.

You don’t need to master every tool. But you do need to lead with curiosity, competence, and a plan. The AI Lab gives you the space to build fluency, stay adaptable, and apply AI with confidence—one month at a time.

What To Expect Each Month

  • Learn What’s New in AI: A quick, relevant roundup of tools and shifts school leaders should know

  • Practice Prompts: Real prompts and workflows to try right away

  • Meet in an Open Forum: Workshop ideas, solve challenges, and learn from other leaders in real-time

  • Leave with One Takeaway: Leave with a prompt, tool, or use case to apply this week

This isn’t a webinar. It’s a hands-on session for busy school leaders who want to stay ahead of change together.


Included with Moonshot Lab membership!

Member Resource Library

Access an ever-expanding library of templates, worksheets, guides, and more inside Moonshot Lab, specifically designed and curated to address your challenges, ignite your creativity, and empower your leadership journey and school.

Whether you need inspiration or practical solutions, Moonshot Lab’s Membership Resources equip you with the tools to succeed.

Discover your comprehensive toolkit tailored for independent school leaders like you and drive sustainable success in your school community.

Explore some of our Member Resource resources:

AI Starter Guide for Independent School Leaders

AI Starter Guide for Independent School Leaders

A practical guide to help school leaders use AI responsibly to save time, improve planning, and support strategic goals.

Competitor Analysis Worksheet for Independent Schools

Competitor Analysis Worksheet for Independent Schools

A practical guide and worksheet designed to help independent schools systematically evaluate their competitors.

SWOT Analysis Guide for Independent Schools

SWOT Analysis Guide for Independent Schools

A comprehensive guide to SWOT analysis to help you identify and assess your school’s strengths, weaknesses, opportunities, and threats, aiding in strategy and decision-making.

What Makes Moonshot Lab Different

Most school leaders were never trained for the business side of running a complex, multi-million-dollar organization.

But that's exactly what their role demands, on top of leading learning, managing people, and answering to boards.

It’s overwhelming, and often isolating. Moonshot Lab gives school leaders a place to build the business skills they’re rarely taught, supported by experts and peers who understand the pressures they face.

These challenges are why our approach centers on three powerful themes:

Grow the Business Skills Every School Leader Needs Most

  • Business Acumen – Strengthen your grasp of the financial, operational, and strategic fundamentals of running a school.

  • Entrepreneurial Mindset – Learn to move faster, think creatively, and achieve outcomes that matter for your school.

  • Professional Development That Fits – Everything is designed specifically for independent school leaders.

Connect with People Who Will Push Your Thinking

  • Collaborative Peer Learning – Join a trusted circle of school leaders navigating similar challenges.

  • Advisor Access – Ask questions and get unstuck with the support of top consultants in the field.

  • Coaching & Community – Learn from seasoned coaches and share ideas with fellow Lab members.

Connect with People Who Will Push Your Thinking

  • Apply What You Learn – Tools and frameworks help you take action quickly.

  • Tackle Real Challenges – Join sessions focused on strategic, financial, and enrollment problems schools are actively solving.

  • Grow with Support – This isn’t a course—it’s a community that helps you move forward.

Schedule a Call to Learn About Moonshot Lab!

A Place to Tackle Big Questions

Membership Levels!

Choose the Moonshot Lab membership that fits your needs, whether you're signing up as a school team or as an individual leader.

Why Membership Matters

Many school leaders want to grow their skills in finance, marketing, operations, and AI, areas that are critical to their daily work. Moonshot Lab offers coaching, tools, and support to help them build that knowledge and drive better decisions, stronger teams, and more sustainable schools.

Moonshot Lab offers two membership levels for independent schools:

School Membership

Membership includes access for your entire team.

  • Expert Lab Coaching Sessions
    Join top coaches and consultants who help members develop the eight business competencies that power Moonshot Lab.

  • Heads Business Strategy Group
    Join a circle of heads collaborating with peers to unpack financial and operational challenges. Space is limited.

  • The AI Lab
    Participate in monthly sessions to learn how to responsibly use AI to save time, improve workflows, and lead with confidence.

  • Access to Moonshot Lab Advisors
    Ask questions, get feedback, and learn from top consultants without the high consulting fees.

  • Case Study Lab
    Analyze MBA-style case studies of real independent schools iterating their business model to uncover opportunities and apply fresh thinking to your own context.

  • Live Workshops
    Go deeper with hands-on sessions focused on business strategy, enrollment, and growth opportunities.

  • Resource Library
    Tap into swipe files, walkthroughs, and ready-to-use templates to move faster with less guesswork.

  • 60-Minute Onboarding & Strategy Call
    Start strong with a one-on-one consultation to clarify goals and get personalized recommendations for how to use your membership.

Individual Membership

Designed for aspiring leaders. Individual Membership includes access to all of these benefits.

  • Ideal for Aspiring Leaders
    Includes full access to everything above except the Heads Business Strategy Group.

3️⃣ VIP Membership

Step up to the VIP Membership and schedule our Business Model Retreat.

  • Includes access to all benefits of the Standard Membership level.

Plus:

Business Model Retreat

The Business Model Retreat is a transformative, one-day experience designed to help your school challenge and refine its business model. Through dynamic, facilitated sessions, your leadership team and board will:

  • Map Your Current Business Model: Use a proven framework to clearly visualize how your school operates today, identifying key strengths, challenges, and areas ripe for innovation.

  • Identify and Prioritize Opportunities: Apply the Prioritization Matrix to evaluate potential growth initiatives and focus your team on the high-impact opportunities that align with your school’s mission and strategic goals.

  • Foster Collaborative Alignment: Build a shared understanding among your leadership team and board, ensuring everyone is aligned around key priorities and next steps.

  • Set a 90-Day Action Plan: Walk away with a set of clear priorities to explore over the next three months, with the support of a one-year membership in Moonshot Lab to validate ideas, test assumptions, and develop tailored strategies for implementation.

Leadership Team Advising Calls to Support Business Model Innovation

  • Personalized Leadership Team Advising: Receive up to six (6) personalized advising calls for your leadership team.

  • Business Model Strategy: Focus each leadership team session on reimagining the business model and strategic execution.

Choose Your Membership!

Plan

Access

Price

School

Entire team

$2500 per year

Individual

One person

$1500 per year

School Membership

Access: Entire team

Price: $2500/year

School Membership

Access: Entire team

Price: $2500/year

Not sure which plan is right for you?

Schedule a 30-minute call to learn more about Moonshot Lab

Moonshot Lab FAQS

What is Moonshot Lab?

Moonshot Lab is a collaborative community for independent school leaders, offering business and entrepreneurial training to reimagine and strengthen the school business model.

Who should join Moonshot Lab?

School heads, leadership teams, boards, and aspiring leaders from independent schools who are looking to enhance their business skills, tackle sustainability challenges, and improve staff hiring and retention.

What makes Moonshot Lab different?

Moonshot Lab combines comprehensive business training with a collaborative community approach. Members can share ideas, learn from peers, and develop innovative strategies for long-term financial sustainability.

What are the different membership levels in Moonshot Lab?

We offer two tiers: Individual and School. Each tier includes increasing levels of access and personalized support.

What type of training and resources does Moonshot Lab offer?

Members can access group coaching, MBA-like case study sessions, top consultants at no additional charges, a full library of tools and resources, and much more.

I'm interested in the Business Model Retreat. Does that include membership in Moonshot Lab?

The Business Model Retreat is a one-day retreat that brings together your leadership and/or board members to delve deep into your business strategy. It is tailored to strategically assess and enhance your business model, pinpointing challenges and uncovering opportunities for meaningful innovation.

It's also includes a School Membership. All travel-related costs are billed separately.

How can I learn more Moonshot Lab before committing to a membership?

We offer the opportunity to book a 30-minute Zoom call to learn more about Moonshot Lab and see if it aligns with your individual or school's needs.

Call 877-842-2820

Site: www.moonshotos.com