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Why Families Don't Choose Independent Schools the Way Your Marketing Assumes They Do
by: Peter BaronPublished on: 08/04/2026Most school marketing answers "why us." Families are really asking a harder question: will this choice still feel right in two years?
Rethinking International Student Recruitment at Independent Schools
by: Peter BaronPublished on: 07/29/2026International student recruitment for independent schools has changed. Josh Clark on the investment it now requires and what boards should be asking.
Why Faculty Experience Deserves the Same Discipline You Give Family Experience
by: Peter BaronPublished on: 07/21/2026Independent schools are getting serious about family experience. Here's why faculty and staff experience needs the same intentional design, and what a real talent management model looks like in practice.
Independent School Board Governance: Why Strong Boards Prepare Before the Pressure Arrives
by: Peter BaronPublished on: 06/22/2026Strong boards don't just perform under pressure. They prepare before the pressure arrives. What Staci Williams Seeley said about independent school governance that stuck with me.
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