MOONSHOTOS BLOG

Independent School
Business. Unpacked.

Written resources on strategy, finance, operations, and revenue for independent school leaders who want to run a stronger, more sustainable school.

TOPICS COVERED

Strategy, Finance, Operations, Revenue, Culture, Marketing, Entrepreneurship, Innovation

PUBLISHED EVERY WEEK

New frameworks and practical thinking, alongside the Independent School Moonshot Podcast

BUILT FOR

Heads of school, CFOs, board chairs, and senior administrators

What a Year of Business Competency Assessments Reveals About Independent School Leaders

What a Year of Business Competency Assessments Reveals About Independent School Leadersby: Peter BaronPublished on: 09/28/2026

What a year of business competency assessments shows about independent school leaders: strong at leading change, with the biggest growth opportunity in financial decision-making.

What a Year of Business Competency Assessments Reveals About Independent School Leaders

Millennial Parents and Independent School Admissions: The Loyalty Problem That Isn't One

Millennial Parents and Independent School Admissions: The Loyalty Problem That Isn't Oneby: Peter BaronPublished on: 09/08/2026

Are millennial parents less loyal to independent schools? Explore why families expect clearer proof of value and how schools can strengthen admissions and retention.

Millennial Parents and Independent School Admissions: The Loyalty Problem That Isn't One

Why Families Don't Choose Independent Schools the Way Your Marketing Assumes They Do

Why Families Don't Choose Independent Schools the Way Your Marketing Assumes They Doby: Peter BaronPublished on: 08/04/2026

Most school marketing answers "why us." Families are really asking a harder question: will this choice still feel right in two years?

Why Families Don't Choose Independent Schools the Way Your Marketing Assumes They Do

Rethinking International Student Recruitment at Independent Schools

Rethinking International Student Recruitment at Independent Schoolsby: Peter BaronPublished on: 07/29/2026

International student recruitment for independent schools has changed. Josh Clark on the investment it now requires and what boards should be asking.

Rethinking International Student Recruitment at Independent Schools